When Ila realizes that someone else is receiving the lunchbox, she includes a short letter with her next preparation. One day, the meticulously prepared lunchbox prepared by Ila for her husband is accidentally delivered to Saajan instead. The film is about Ila (Nimrat), a housewife who hopes to find a way to her husband’s heart with delicious food and Saajan (Irrfan), a widowed government employee who is about to retire. The Lunchbox is a romantic film starring Irrfan Khan and Nimrat Kaur. Chennai Express was purchased by a Turkish film distributor and screened in five cities (a total of 13 screens) so far, whereas Barfi and Lunchbox were/are shown in Turkey by Semaine de la Critique Cannes as an independent film in only three cities. But it would not be incorrect to say that Chennai Express is the first mainstream Bollywood film to arrive in Turkey. Barfi arrived apparently, I neither saw it or heard about it. I was informed recently that technically Chennai Express is not the first film to arrive in Turkey. The film was brought to Turkey because it was screened at the Cannes Film Festival. I just had the opportunity to see the film as it is being shown in only one cinema in my city. The Lunchbox was released in Turkey on the same day as Chennai Express. And it looks like more might be added in the following days/weeks. Update: The film distributor has added 14 additional screens making the total 64 nationwide. Look out for my updates in the coming days and weeks to know how Dhoom 3 is doing in Turkey.
Isn’t this an excellent example of the power of social media? Aamir Khan took notice and requested Yash Raj Films to release the film in Turkey. During Dhoom 3 release in India, Turkish fans of Aamir made #ReleaseDhoom3inTurkey a worldwide trending topic on Twitter. If the film makes it to the 9th week, which it probably will, it will be running together with Dhoom 3.Ĭonsidering the number of screens/cities for Dhoom 3 and the fact that many Bollywood lovers have intentionally not watched Dhoom 3 online knowing that it will be coming to theaters, I expect Dhoom 3 to far surpass Chennai Express at the Turkish box office.įor those who don’t know, Dhoom 3 is releasing in Turkey as a result of a massive Twitter campaign by Aamir Khan fans in Turkey.
That may seem like a small number but considering the number of screens and the population of Turkey, that’s a decent number. It has been watched by 10,241 people so far. Surprisingly, Chennai Expres s is still running, it’s in its 8th week which is quite an accomplishment. (Compare that to a measly 13 screens total for Chennai Express which went down to 9 and then 6 in the later weeks). Facebook page of the Dhoom 3 distributor in Turkey updated todayĭhoom 3 is releasing in Turkey this Friday, June 20th, to 50 screens nationwide in 18 cities.
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